What’s an average serving? Portion size guidance ‘no longer fit for purpose’

Recent EU legislation on the provision of food information to consumers FIC specifies that food portions should be easily recognisable and quantified on food labelling, but it does not provide guidance on how to quantify a portion on pack, the BHF said.In the UK, the government has recommended that industry display per portion values on front-of-pack nutrition labels for calories, saturated and total fat, sugar and salt, and therefore, the BHF argues it is necessary to base this information on realistic portion sizes.With that in mind, the organisation commissioned research to compare current portion sizes with those provided in a 1993 government publication, Food Portion Sizes. It found an increase across most categories over the past 20 years, including for muffins, bagels, pizzas, pies and ready meals.“We know that portion sizes influence how much we eat. Put simply, larger portions encourage us to eat more – and shape our view of what is a normal amount to eat,” BHF chief executive Simon Gillespie said in a foreword to the report.

viaWhat’s an average serving? Portion size guidance ‘no longer fit for purpose’.

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